Michael Swanton
Business Development Lead - Emea @Slack & Parr
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WORK HISTORY
Business Development Lead - Emea @Slack & Parr
Kegworth, GB
Leading regional commercial growth for Slack & Parr across EMEA, developing strategic channel and OEM partnerships to accelerate market penetration in industrial processing sectors. Responsible for distributor recruitment and enablement, key account development and customer engagement, and application-led technical solution selling of pulseless-flow gear metering pumps and hydraulic flow-control systems.
EDUCATION
Northeastern University
BS, Chemical Engineering
SKILLS
ABOUT MICHAEL SWANTON
Commercial growth leader with 30+ years of international experience building EMEA and global markets for industrial technology and instrumentation businesses across life sciences, polymer processing, food manufacturing, and energy sectors.I specialise in developing high-performance channel and OEM partnerships, market entry strategies, and key account programmes that drive sustainable revenue growth. My work focuses on bridging customer applications with engineering solutions — ensuring technical products are positioned, specified, and adopted where they create real commercial value.Across my career I’ve built, led, and mentored multi-country sales and service teams, supporting regional growth through expanding and revitalising distributor networks, market reactivation, and customer development initiatives throughout Europe and beyond. I’m highly people-focused, passionate about coaching commercial talent, and about creating cultures that combine accountability with professional development.Through both operational leadership roles and fractional consultancy, I support organisations with:• EMEA channel strategy and partner recruitment• OEM relationship development• Go-to-market execution and market entry support• Key account development and specification selling• Commercial team mentoring and capability developmentI bring a data-led, commercially grounded approach to scaling businesses, with extensive experience in contract negotiation, revenue optimisation, and board-level reporting. My career includes securing multi-million-pound programmes, restructuring underperforming regions, and delivering profitable growth through strategic, hands-on commercial leadership in close collaboration with executive teams.
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