Michael Steiner
Senior Marketing Leader with experience building and leading B2C and B2B teams for billion dollar brands (DirecTV, NFL, Activision, Gillette) and multiple start-ups (Series A, Series B).
- Role
- Vice President, Acquisition Strategy & Packaging at DIRECTV
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Michael Steiner
Global marketer focused on performance and brand marketing across TV and digital ecosystem. Expertise and experience includes leading subscription marketing (multiple products), e-commerce, TV tune-in, mobile (performance media, free-to-play), content and product marketing. Responsible for B2C and B2B Go-To-Market, revenue generation, subscriptions, and digital product goals (viewership, consumption, sign-ups, downloads) and overall marketing effectiveness. Specific experience includes launching new products both in the US and Internationally, pricing and packaging for both B2C and B2B, and building out high performing marketing teams in growth and demand generation.
Experience
Vice President, Acquisition Strategy & Packaging
Jan 2024 — Present
Education
Wesleyan University
BA, Government
1992 — 1996
Babson F.W. Olin Graduate School of Business
MBA
2003 — 2005
Skills
- Digital Marketing
- Email Marketing
- Integrated Marketing
- New Media
- Mobile Advertising
- Mobile Applications
- Start-Ups
- Mobile Games
- Strategy
- Online Advertising
- Product Marketing
- Marketing
- Mobile Marketing
- Brand Management
- Cross-Functional Team Leadership
- User Experience
- Marketing Strategy
- Social Media Marketing
- Digital Media
- Social Media
- Online Marketing
- Customer Acquisition
- Digital Strategy
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