Michael Starr
Manager, Marketing Technology (Martech) @Bread Financial
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WORK HISTORY
Manager, Marketing Technology (Martech) @Bread Financial
Columbus, OH, US
Led implementation of Claravine to enhance campaign parameter standardization and improve attribution quality within Adobe Analytics-Oversaw full lifecycle of tag management operations via Adobe Tags (Launch), including rule setup, governance, and data layer configuration-Partnered with analytics stakeholders to identify and resolve reporting gaps through dynamic tagging and strategic configuration-Designed and implemented cookie consent framework using OneTrust, shifting to an opt-in model and ensuring technical compliance via conditional rule deployment in Adobe Tags-Built and scaled Test & Learn practice with Adobe Target, developing prioritization frameworks, managing technical dev teams, and standardizing testing processes-Developed documentation and communication cadences for cross-functional alignment across analytics, legal, and development teams
EDUCATION
The Ohio State University - The Max M. Fisher College of Business
BSBA with honors in Business Administration
SKILLS
ABOUT MICHAEL STARR
As a Marketing Technology Manager with a deep specialization in the Adobe Experience…
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