Michael Starr
Manager, Marketing Technology (Martech) | Adobe Analytics, Adobe Tags, Target, OneTrust | Marketing Attribution & Tag Management Expert
- Role
- Manager, Marketing Technology (Martech) at Bread Financial
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Michael Starr
As a Marketing Technology Manager with a deep specialization in the Adobe Experience…
Experience
Manager, Marketing Technology (Martech)
Dec 2022 — Present · Columbus, OH, US
Led implementation of Claravine to enhance campaign parameter standardization and improve attribution quality within Adobe Analytics-Oversaw full lifecycle of tag management operations via Adobe Tags (Launch), including rule setup, governance, and data layer configuration-Partnered with analytics stakeholders to identify and resolve reporting gaps through dynamic tagging and strategic configuration-Designed and implemented cookie consent framework using OneTrust, shifting to an opt-in model and ensuring technical compliance via conditional rule deployment in Adobe Tags-Built and scaled Test & Learn practice with Adobe Target, developing prioritization frameworks, managing technical dev teams, and standardizing testing processes-Developed documentation and communication cadences for cross-functional alignment across analytics, legal, and development teams
Education
The Ohio State University - The Max M. Fisher College of Business
BSBA with honors in Business Administration
2005 — 2009
Skills
- Cross-Functional Team Leadership
- Quality Assurance
- User Acceptance Testing
- Sales
- Marketing Communications
- IT Project Lifecycle
- Customer Service
- Analysis
- Software Testing Life Cycle
- Web Content Management
- Project Management
- User Experience Testing
- Marketing
- Management
- Process Improvement
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