Michael Spahn
Global Digital Marketing and MarTech Director
- Role
- Director, Digital Marketing and Martech at Bacardi
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Michael Spahn
At the forefront of Bacardi\'s digital revolution in North America, my role as Director of Digital Transformation intertwines strategic leadership with innovative marketing technologies. The past four years have been pivotal in enhancing our digital presence across multiple platforms, leveraging my expertise in business strategy and marketing automation.Previously, as Global Digital Marketing Services Manager at Bacardi, I led a significant website relaunch, integrating e-commerce and CRM systems to elevate user experiences. This tenure refined my competencies in digital strategy and SEO, contributing to a cohesive and dynamic online brand identity. Our team\'s collective efforts have resulted in a robust, consumer-centric digital ecosystem.
Experience
Director, Digital Marketing and Martech
May 2020 — Present · Miami, FL, US
Education
Goethe University Frankfurt
Master's degree, Business Administration and Management, General
1995 — 2002
Harvard Business School Online
Other; Certificate in Disruptive Strategy
Skills
- Project Portfolio Management
- Project Planning
- Fast-Moving Consumer Goods (Fmcg)
- Sap
- Change Management
- Business Process Improvement
- Financial Audits
- Business Intelligence
- Internal Controls
- Project Management
- Sap Erp
- Domain Management
- Business Analysis
- Corporate Website Management
- International Project Management
- Business Process
- Sap R/3
- IT Management
- Financial Reporting
- Financial Analysis
- Cms
- Digital Marketing
- Erp
- Pmo
- Cross-Functional Team Leadership
- Process Improvement
- Fmcg
- Sap Implementation
- Vendor Management
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