Michael Spaeth

About Michael Spaeth

A change agent at heart, I\'m constantly seeking opportunities to improve. I don\'t believe in generalizations. I look beyond what meets the eye; seeking to understand what really makes people unique, what makes them tick. I find the complexity of the world fascinating. I\'m a collector of ideas, words and facts, each a piece of the puzzle that I will relentlessly try to solve. My competitive spirit fuels my passion and motivation to succeed. I\'m disciplined and purposeful with an uncanny ability to distill complex insights into simple actionable strategies. It’s the psychological aspect of marketing that I appreciate the most. Unlocking global customer insights and universal truths to manipulate consumers’ brains, tapping into their emotional psyche and pulling on their heart strings hard enough and long enough so that they not only want, but need, have to have it.

Experience

1. Director of Retail Marekting & Strategy

   Kunes Auto And Rv Group

   Sep 2025 — Present · Delavan, WI, US

Education

• University of Wisconsin-Milwaukee

  Bachelor of Arts (B.A.), Journalism & Mass Communication & Business

  1999 — 2003

Skills

• Marketing
• Strategy
• Strategic Planning
• Consumer Events
• Brand Planning
• Advertising
• Customer Segment
• Consumer Insights and Analytics
• Brand Development
• Leadership
• Product Planning
• Account Management
• Customer Segmentation Strategy
• Direct Marketing
• Social Media Marketing
• Digital Media
• Integrated Marketing
• Influencer Marketing
• Marketing Communications
• Digital Marketing
• Management
• Branding
• Event Planning
• Marketing Strategy
• Event Management
• Social Media