Michael Southerland

Land, Acquisitions, Marketing & IT Ai Specialist @Haggard Land Company

AI Integration: Spearheaded AI solutions using Python & other languages to automate workflows & enhance operational efficiency across multiple departments.• Developed Automation Tools: Created Python scripts & APIs to reduce manual tasks & accelerate project timelines.• Acquisition Projects: Played a pivotal role in acquiring mineral & leasehold interests, managing projects, coordinating cross-functional teams, & implementing tools to streamline processes.• Ownership Reports: Produced comprehensive Mineral/Leasehold/HBP Ownership Reports, ensuring accuracy & essential information for clients.• Title and Curative Research: Identified & resolved title defects through thorough research, mitigating risks & liabilities.• Due Diligence: Ensured seamless transactions & optimal outcomes for acquiring producing mineral properties.• Workflow Optimization: Collaborated with teams to identify bottlenecks & deploy AI-driven solutions, increasing productivity & reducing errors.• Professional Development: Led training sessions on AI tools for land associates, fostering continuous learning & enhancing team performance.• Negotiated Rights: Maximized asset value through strategic negotiations supported by data-driven analytics.• IT Management: Oversaw IT infrastructure, ensuring smooth operations & efficient problem-solving.• Web Development: Created & maintained websites for Haggard Land & affiliated clients, enhancing online presence & user experience.• Marketing Content: Produced engaging content for websites & social media using digital tools, photography, drone video, videography, & AI, driving engagement & brand awareness.• Targeted Campaigns: Designed and executed AI-driven campaigns aligned with business objectives to maximize ROI.• Land & Title Expertise: Gained experience in Arkansas, Colorado, Kansas, Kentucky, North Dakota, Michigan, Oklahoma, Ohio, Texas, West Virginia, & Wyoming, utilizing AI to navigate diverse regulations & market conditions.