Michael Soleta

Experience

1. Marketing and Communications, Discover Moab, Assistant Director

   Moab Office of Tourism

   Jul 2024 — Present · Moab, UT, US

   Advise the director, board, and elected officials on operations, budget, and strategy• Onboard paid media agency, develop advertising campaigns and marketing tactics, and oversee $2.5M budget• Retain, onboard, and manage strategy and branding agency in $750K brand redesign and creative project• Direct the redesign, technology upgrade, and content migration for 200+ page tourism website with 1M+ annual users; oversee roll-out of community extranet, day-to-day site administration, and analytics• Secured $146K state-sponsored tourism marketing grant• Lead production and distribution of the official visitor guide, reaching thousands of visitors annually• Completed long-term, paid partnerships including with Wander Maps, Crux Academy, National Geographic, and Outside Magazine’s The Road Less Eaten•Work with a nine-member board of directors, seven publicly elected commissioners, five federal and state land management agencies, local businesses and various other community stakeholders

Education

• Massachusetts Institute of Technology

  Architectural Design: Veneto Experience, three-week, summer program in architectural design, held in Venice, Italy

  2013 — 2013

• Columbia University

  Economics and Philosophy Visiting Undergraduate

  2002 — 2003

• Indiana University Bloomington

  Economics (minor); Philosophy (BA)

  2000 — 2004

• Columbia University Graduate School of Architecture, Planning & Preservation

  Architectural Design: Five-week, intensive summer program in architectural design

  2014 — 2014