Michael Smoose

About Michael Smoose

Comprehensive experience in all aspects of marketing and communications including…

Experience

1. Executive Associate Ad for External Operations

   Abilene Christian University

   Aug 2025 — Present · Abilene, TX, US

   Coordinate all ACU athletics marketing efforts including strategy, budgeting, and planning for the unit.Create and execute a comprehensive marketing, game presentation and fan engagement plan for ACU athletics events.Supervision of the communications and content creation teams for the athletic department.Create and innovative strategies to deepen student engagement with athletics, increasing student attendance, serving as liaison to student organizations, and utilizing resources such as social media, email and text platforms to connect with student body.Cultivate relationships with campus partners to identify mutually beneficial programming for ACU students around home athletic events.Coordinate advertising and social media strategies to engage fans and to build the ACU Athletics brand. Collaborate with other external units of the athletic department and university to ensure cohesive messaging across all platforms.Plan and assist with community outreach and grassroots marketing programs to create excitement for ACU athletics.Work closely with Abilene Christian Sports Properties to ensure sponsorship fulfillment.

Education

• Florida State University

  MBA, Business Administration and Management, General

  2003 — 2006

• Ohio University

  Bachelor of Science - BS, Sports Management

Skills

• Crisis Management
• Management
• Event Planning
• Press Releases
• Ap Style
• Sponsorship
• Social Media
• Sports Marketing
• Intercollegiate Athletics
• Social Media Marketing
• Public Relations
• Media Relations
• Sports Management
• Blogging
• Public Speaking
• Sports
• Athletic Administration
• Windows Movie Maker
• Event Management
• Marketing Communications
• Editing