Michael Smith
Chief Strategist + Creative Director
- Role
- Chief Strategist Creative Director at Baas
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Michael Smith
Experienced Chief Creative Officer with over 30 years of design thinking and creative direction experience. Mike has an extensive history in human centered design, experience design, digital technologies, brand strategy and development, product launch strategy, and communication strategy, serving a vast range of industries. Under Mike’s leadership, Designvox has served clients ranging from Fortune 500 companies to non-profit organizations, providing strategic design consulting to a wide range of audiences.
Experience
Chief Strategist Creative Director
Jan 2024 — Present · US
Education
Kendall College of Art and Design
Bachelor of Fine Arts (B.F.A.), Design and Visual Communications
1978 — 1983
Central Michigan University
Fine/Studio Arts, Sculpture
1981 — 1982
Skills
- Corporate Branding
- Corporate Communications
- Creative Development
- Design Strategy
- Photography
- Brand Development
- Integrated Marketing
- Design Thinking
- Brand Strategy
- Brand Experience
- Art Direction
- Branding & Identity
- User Experience
- Concept Development
- Design Management
- Experience Design
- Creative Direction
- Strategic Technology Development
- Brand Architecture
- Product Development
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