Michael Smith

Chief Strategist + Creative Director

Role
Chief Strategist Creative Director at Baas
Location
Grand Rapids, MI, US
LinkedIn followers
500 followers

About Michael Smith

Experienced Chief Creative Officer with over 30 years of design thinking and creative direction experience. Mike has an extensive history in human centered design, experience design, digital technologies, brand strategy and development, product launch strategy, and communication strategy, serving a vast range of industries. Under Mike’s leadership, Designvox has served clients ranging from Fortune 500 companies to non-profit organizations, providing strategic design consulting to a wide range of audiences.

Experience

  1. Chief Strategist Creative Director

    Baas

    Jan 2024 — Present · US

Education

  • Kendall College of Art and Design

    Bachelor of Fine Arts (B.F.A.), Design and Visual Communications

    1978 — 1983

  • Central Michigan University

    Fine/Studio Arts, Sculpture

    1981 — 1982

Skills

  • Corporate Branding
  • Corporate Communications
  • Creative Development
  • Design Strategy
  • Photography
  • Brand Development
  • Integrated Marketing
  • Design Thinking
  • Brand Strategy
  • Brand Experience
  • Art Direction
  • Branding & Identity
  • User Experience
  • Concept Development
  • Design Management
  • Experience Design
  • Creative Direction
  • Strategic Technology Development
  • Brand Architecture
  • Product Development

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Michael Smith — Chief Strategist Creative Director at Baas in Grand Rapids, MI, US | Unifers