Michael Shackleton

Commercial Manager @Bradford City AFC

Bradford, GB

My role is to initiate various Marketing and Sales initiatives to help drive through commercial opportunities within the football club.The ultimate objective is to drive commercial revenue into the club by introducing new initiatives and partners. Design and deliver of the official kits also falls under my responsibility. Retaining the integrity of the Bradford City crest / brand and protecting the intellectual property whilst also seeking licensing opportunities.To enhance the matchday hospitality package with the introduction of The 2013 Suite and various ex-player activities on a matchday.

The Open University

The Business of Football