Michael Scott
Associate Product Marketing Manager @Cox Automotive Inc.
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WORK HISTORY
Associate Product Marketing Manager @Cox Automotive Inc.
Atlanta, GA, US
Create content for email template launches for over 130 automotive clients Consult with graphic design team to create content for website promotional specials Manage campaign pipelines with clients through salesforce and excel Update team members on promotional campaign email deadlinesCreate content for email template launches for 130 automotive clients Sept 2021 - Current Utilize SQL programming to manage data regarding dealers in a relational database system Update team members on promotional campaign email deadlines Research target market dealers and consumption patterns to develop promotional strategies for dealership products Utilize SEO/SEM measures to determine product popularity and create content to enhance a dealer’s website Maintain communication between team members and over 130 automotive clients for a Fortune 500 company Utilize A/B testing variations to determine the most effective campaign audience groups
EDUCATION
University of Virginia
Bachelor’s Degree, Gender Studies
SKILLS
ABOUT MICHAEL SCOTT
Ambitious collaborative leader in pursuit of a career in marketing research, content…
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