Michael Schmitz
Vice President International Orthofeet & Managing Director Orthofeet Gmbh @Orthofeet
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WORK HISTORY
Vice President International Orthofeet & Managing Director Orthofeet Gmbh @Orthofeet
Cologne, DE
Spearheading the initial establishment and strategic international expansion of the premium comfort and foot health footwear brand Orthofeet, driving market setup and penetration across Europe, MEA, and Asia. Leading the development and execution of tailored market entry strategies, adapting to regional dynamics and consumer demands. Overseeing the comprehensive setup of all distribution channels, including Direct-to-Consumer (D2C), direct B2B/wholesale partnerships, and distributor networks, ensuring efficient operations and sustainable growth for Orthofeet in the international market.
EDUCATION
University of Leipzig
Study of Sport Science, Science of Sport
Civil Service
Übungsleiter Seniorensport, Sport- und Fitnessverwaltung/Management
Universität Trier
Diplom Kaufmann, Business Administration and Consumer Marketing
Kurfürst Balduin Gymnasium
A Level, Abitur
SKILLS
ABOUT MICHAEL SCHMITZ
In-depth knowledge in the development of new business areas, strategic and qualitative growth, increasing margins, premium brand positioning and generating more efficient access to consumers across all sales channels in D2C & B2B.
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