Michael Schmitt
Director of Marketing and Admissions | Marketing Communications Project Lead
- Role
- Director of Marketing and Admissions at Tockwotton On The Waterfront
- Location
- Providence, RI, US
- LinkedIn followers
- 500 followers
About Michael Schmitt
Results-driven Marketing Leader with a successful track record of developing brand messaging and narratives that drive customer acquisition goals. Adept at developing marketing strategies across demand generation, performance marketing, branding, product marketing, digital marketing, communications, and PR.
Experience
Director of Marketing and Admissions
May 2022 — Present · East Providence, RI, US
Design and innovate the marketing strategy for a historic 150+-year-old continuum of care organization that offers short-term, long-term, memory, and rehabilitation care for seniors • Lead a team in the execution of multi-channel marketing programs, including narrative development as well as brand positioning, awareness, and messaging to drive new client acquisition• Oversee all facets of creative and content development across digital and print platforms, including social channels, and the corporate website; grew social account followers by 20%• Develop branded materials and promotional items for distribution to potential clients and existing patrons• Build and present marketing action plans to the C-Suite that prioritize lead generation and brand awareness• Establish clear marketing goals, spending allocation strategies, and resource plans, including associated processes and ROI measures; secured an additional budget of 56% from the board of directors • Conceived a digital marketing campaign that increased web traffic by 300% and lead generation by 100%• Manage all PR programs, engaging with community partners and placing strategic media buys
Education
Mayfield High School
Diploma, Video Production, General Studies
2004 — 2008
Bowling Green State University
Visual Communication Technology, Photography
2008 — 2012
Skills
- Visual Communication
- Microsoft Office
- Image Editing
- Logo Design
- Social Media
- Photo Editing
- Videography
- Portrait Photography
- Social Networking
- Adobe Creative Suite
- Editing
- Corporate Identity
- Final Cut Pro
- Photoshop
- Video Production
- Lightroom
- Mac
- Photography
- Marketing
- Lighting
- Digital Photography
- Adobe Illustrator
- Graphic Design
- Video
- Microsoft Powerpoint
- Social Media Marketing
- Typography
- Brochures
- Illustrator
- Video Editing
- Customer Service
- Indesign
- Advertising
- Os X
- Layout
- Photos
- Branding
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.