Michael Schlissel
Sr. Product Marketing Leader | GTM Strategy | Brand & Integrated Marketing | DTC Retail & CPG | Global Consumer Insights
- Role
- Senior Director - Product Marketing and Global Consumer Insights at Jockey International, Inc.
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Michael Schlissel
Consumer-first, brand-led leader driving product marketing, go-to-market (GTM) strategy, product launches, portfolio/platform strategy, brand positioning, messaging, integrated marketing campaigns, and consumer insights. Experienced across Retail, Direct-to-Consumer (DTC), Omnichannel, and Consumer Packaged Goods (CPG) environments.Expert in consumer insights, product marketing, integrated marketing planning, brand strategy, segmentation, market research, lifecycle marketing, and innovation. Proven at leading high-performing teams, cross-functional collaboration, executive stakeholder alignment, and delivering measurable growth.Category experience: Apparel | Food & Beverage | Health & Beauty (HBA)| Household | OTC
Experience
Senior Director - Product Marketing and Global Consumer Insights
Apr 2021 — Present
Lead Product Marketing & Global Consumer Insights driving strategy, product positioning, brand strategy, integrated marketing campaigns, packaging, global research, and go-to-market execution across Direct-to-Consumer (DTC) and Retail channels. Translate consumer insights, segmentation, and analytics into actionable strategies that solve consumer problems, launch new products, and accelerate brand and revenue growth.
Education
Seton Hall University
MBA, Finance
University of Connecticut
Bachelor of Science (BS), Marketing
Skills
- Start-Up Consulting
- Creative Solutions
- Brand Equity Development
- Packaging Strategy
- Brand Portfolio Management
- Integrated Marketing Solutions
- Retail Marketing
- Marketing Research
- Mentoring
- Mission and Vision Leadership
- Digital Marketing
- Leadership
- Consumer Packaged Goods Marketing
- Marketing Communications
- Strategic Partnerships
- Business Insights
- Marketing Insights
- Product Marketing
- Brand Building
- Transform Insights to Action
- Brand Management
- P&L Oversight
- Marketing Strategy
- Growth Strategies
- Organization Design and Development
- Innovation Development
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