Michael Schaefer
Senior Manager, Data Science @Burberry
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WORK HISTORY
Senior Manager, Data Science @Burberry
London, GB
Leading two teams of data scientists and managers, I drive the development and adoption of advanced AI products in forecasting, pricing optimisation, and marketing mix modelling. I establish data-driven processes to deliver actionable insights, directly influencing strategic decision-making and achieving measurable business outcomes.• Data Science Manager: Oct 2021 - Jun 2023• Product owner of Burberry’s internally-developed forecasting platform, which helps merchandising teams to achieve sustainability goals.• Leading the in-house marketing mix modelling project, which directly influences budget allocation and campaign management across global marketing channels.
EDUCATION
Zeppelin University
Bachelor of Arts - BA, Corporate Management & Economics
UCL
Master of Science - MS, Business Analytics
ABOUT MICHAEL SCHAEFER
I am a Senior Data Science Manager with extensive experience in the retail, online, and luxury sectors. I specialise in leading teams to deliver best-in-class solutions in demand forecasting, price optimisation, and marketing science.Known for my ability to understand and translate complex business processes and requirements, I excel at asking the right questions and delivering innovative, practical, data-driven solutions. I am passionate about motivating teams, contributing to defining an organisation\'s AI strategy, and delving into details while considering broader possibilities. My ambition is to continue demonstrating how modern AI technology can be transformed into products that transform business operations, deliver value, and unlock innovation across the entire organisation.
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