Michael Scavone
President at SCG Marketing Solutions
- Role
- President at Scg Marketing Solutions
- Location
- Weston, CT, US
- LinkedIn followers
- 500 followers
About Michael Scavone
Founder of SCG Marketing Solutions, I have dedicated my career to delivering Qualitative Market Research that’s not just insightful, but grounded in the realities of our clients’ businesses. With over 25 years of experience, SCG is built on the principles of understanding client needs, establishing genuine rapport with respondents, and providing strategic recommendations that align with business objectives. SCG clients are across the globe with a deep understanding of diverse markets and industries.As President of SCG, I pride myself on being a strategic thinker tailoring research to each client, and ensuring that every project delivers actionable insights that drive real results. I am passionate about helping businesses grow if you are looking for someone who brings both expertise and a personal touch to Market Research. I would love to connect.
Experience
President
Jan 1999 — Present · Weston, CT, US
SCG Marketing Solutions is a boutique market research company that uses qualitative research to forge closer bonds between clients\' brands and consumers. SCG has conducted over projects for clients ranging from Fortune 100 brands to start-ups and everything in between.
Education
Columbia Business School
MBA, Marketing and Finance
Columbia University
BA, Economics
Skills
- Consumer Insight
- Copy Testing
- Brand Equity
- Package Design/Brand Identity
- Segmentation
- Consumer Behaviour
- Brand Architecture
- Advertising Research
- Positioning
- Focus Groups
- Marketing Research
- Advertising
- Consumer Products
- Market Research
- Competitive Intelligence
- Customer Insight
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