Michael Scatterday
COO at Fletch 🏹 | Embedded Technology + Agentic Commerce for Financial Services
- Role
- COO & Co-founder at Fletch
- Location
- Santa Barbara, CA, US
- LinkedIn followers
- 500 followers
About Michael Scatterday
At Fletch, we are building the the future of financial services distribution technology. We simplify the entire lifecycle—from initial API integrations to conversion rate optimization. Think of us as the Shopify for financial services customer acquisition.Previously, I founded MyFinance, a digital distribution platform that scaled from inception to $100M+ in revenue in five years. Following its acquisition by Red Ventures, the technology was used to power their portfolio of partnerships and owned-and-operated assets. I was also an early employee at Graphiq (acquired by Amazon), where we developed the general knowledge graphs and NLP that now power Alexa.I am passionate about financial services marketing technology, emerging digital channels, and complex integrations. Please DM me to connect.
Experience
COO & Co-founder
Jan 2025 — Present · Santa Barbara, CA, US
Education
UC Santa Barbara
BA, Economics, Accounting, Technology Management & Entrepreneurship
2007 — 2011
Skills
- Public Relations
- Hustle
- SEO
- Salesforce.com
- Digital Media
- Marketing
- Wordpress
- Serious Gaming
- Sem
- Event Planning
- Strategy
- Strategic Partnerships
- Business Development
- Digital Marketing
- Account Management
- Marketing Strategy
- Lead Generation
- Entrepreneurship
- Sales
- Management
- Online Advertising
- Google Adwords
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