Michael Sagristano
Director, Consulting Services at TransUnion (formerly Neustar)
- Role
- Director, Consulting Services at TransUnion
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Michael Sagristano
Expert in marketing & sales analytical solutions across multiple industries • Strong…
Experience
Director, Consulting Services
Jul 2016 — Present · New York, NY, US
Advanced marketing analytics, including attribution solutions, for the automotive and retail industries• Delivery of measurement and optimization solutions for strategic and marketing planning, including unified solution reconciling top-down Marketing Mix Models with bottom-up Multi-Touch Attribution (MTA)• Leading cross-functional data, modeling, and product management teams through delivery of insights, recommendations, and deployment of SaaS planning and optimization marketing solutions• Identified over $1B of revenue opportunities, which were executed and recognized by advertising partners
Education
New York University
Ph.D.
1997 — 2003
Cornell University
B.A.
1993 — 1997
Skills
- Statistics
- Sas
- Consumer Insights
- Human Judgment and Decision-Making
- Analytics
- Predictive Modeling
- Nielsen
- Analysis
- Quantitative Analytics
- Market Structure
- Data Analysis
- Segmentation
- Marketing Roi
- Time Series Analysis
- Hierarchical Linear Modeling
- Sas Programming
- Fmcg
- Behavioral Economics
- Spss
- Data Mining
- Quantitative Research
- Marketing Research
- Linear Regression
- Price and Promotion Modeling
- Assortment
- Market Research
- Social Psychology
- Household Panel Analytics
- Customer Insight
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