Michael Evans
Senior Product Growth Engineer @Fanvue
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WORK HISTORY
Senior Product Growth Engineer @Fanvue
London, GB
Fanvue is the number 1 AI monetisation platform for creators - allowing creators to connect, create & earn directly with their fans.My responsibility is to devise, develop and perform product growth experiments to boost user acquisition, activation, retention and monetisation across the platform. Some successful experiments include- redesigning subscription bundles leading to +74% in bundle subscriptions and +4.6% in subscription revenue- reworking CTA for new users leading to +8% in new user registrations- redesigning email verification banner and dialog leading to +5.3% in verified emails- redesigning CTA for unsubscribed users to renew/resubscribe leading to +73% in re-subscriptions (and subscription ended) and +24% in renewals (before subscription ended)- adding trust element to creator\'s profiles leading to +1.4% in paid subscriptions
EDUCATION
Durham University
BSc, Mathematics
SKILLS
ABOUT MICHAEL EVANS
Most B2B SaaS products don’t have a traffic problem.They have an activation problem. Users sign up, click around for a bit, then disappear. No real value, no habit, no upgrade. That’s where I come in. I help B2B SaaS companies turn more signups into activated users and paying customers in 4-6 weeks. There\'s no need to guess or redesign everything, and it certainly doesn\'t need to take months. I come in, find where users are dropping off, and fix it.That usually means- digging into your funnel to find the real bottleneck - watching how users actually behave, not how we think they behave - running fast experiments to remove friction and get users to value quicker Very simple in theory, but hard to do well. A bit about me: I’m a full-stack developer turned growth engineer. I build and ship the changes myself, so there’s no waiting on engineering or long handovers. If there’s a fix, we implement it. If it works, we double down. If it doesn’t, we move fast and try the next thing. If you’re getting signups but they’re not turning into real users or customers, it’s probably fixable, and I can probably fix it. Send me a message and we can take a look.
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