Michael Rich
Gsvp Ad Sales and Brand Partnerships Uk & i and International @Warner Bros. Discovery
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WORK HISTORY
Gsvp Ad Sales and Brand Partnerships Uk & i and International @Warner Bros. Discovery
London, GB
Newly promoted to GSVP Ad Sales and Brand Partnerships mike now adds the leadership of the UK and Ireland Ad Sales team to his existing global remit. Now working with International and domestic brand partners to deliver engaging and effective communication solutions across the entire WBD ecosystem
EDUCATION
Loughborough University
Bsc
SKILLS
ABOUT MICHAEL RICH
As International Head of Advertising and Partnership at WBD, I’m fortunate to lead a large, talented team, offering brands the opportunity to communicate with global audiences though our extensive portfolio of premium sports & lifestyle content. The portfolio includes the Olympic Games, GolfTV, GCN, Eurosport and TNT Sports, plus all Warner & Discovery’s favourite trusted brands. Having worked on the client, agency and publisher side of the media business, as well as consulting for a multitude of major rights owners, I’ve been privileged to have gained invaluable insight into how to deliver effective communications solutions across a multitude of international projects throughout North America, Europe and Asia.Moving to Asia in 2005 was one of my major career milestones, which saw me launch three startup divisions inside Groupm (WPP’s global media business). Over the 10 years since the launch, all three divisions saw stellar performances in terms of market reaction, top-line revenue and margin growth. In July 2015, I joined Publicis Media as the Global President & Founder of Publicis Content Ventures. This specialist venture-financing business invested in content and IP development, in partnership with production specialists and media platforms, and within two years of launch, we had seen over $60m invested into high value IP projects across six markets.As Ad Sales & Partnerships Lead for Fox Networks Asia & Middle East, I spent three years transforming their product portfolio and strategic approach to sales within the network. Refocusing the business on brand and communication sales, building out a digital product layer across O&O sites, social media & digital video, as well as launching an in-house content creation studio. This whole company effort delivered stellar results in terms of sales success and more importantly, client satisfaction in the brand solutions delivered.
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