Michael Wahl
Head of Strategy & Marketing @Sodexo
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WORK HISTORY
Head of Strategy & Marketing @Sodexo
DE
I lead the national marketing and retail strategy for Sodexo Germany, driving innovation across hospitality, workplace services, healthcare retail, and robotics-enabled foodservice.Developed and implemented tailored service models that reposition Sodexo as a transformation partner in IFM and food/hospitalityIntroduced consumer-centric brand concepts with measurable impact on satisfaction, retention, and revenue – especially in hospitals and large corporate environmentsLed the deployment of robotic kitchen systems (Goodbytz) and AI-powered food solutions to enhance quality, efficiency, and scalabilityDesigned omni-channel campaigns and experience platforms focused on workplace transformation and hybrid service deliveryCreated measurable KPIs and business plans to align marketing, operations, and sales with cost and quality objectivesServed as keynote speaker and co-creation lead at industry events focused on hospitality transformation and service innovationKey Achievements: Reduced costs by several million euros through modularized food and FM innovations Achieved >96% client retention via repositioning and co-creative sales design Improved agency-managed revenue while cutting external spend by up to 30% Scaled robotics and wellbeing food into daily operations, setting new benchmarks in the industry
EDUCATION
FOS Darmstadt
High school graduation for nutritional & economical professions
Bergius School Frankfurt
Chefs Education
Wilhelm Merton School Frankfurt
Hotel Management , Hotel/Motel Administration/Management
ABOUT MICHAEL WAHL
With over 20 years of executive experience across airlines, hospitality, and food retail, I specialize in transforming complex service environments into customer-centric, high-performing ecosystems.My career spans leadership roles in marketing, sales, and strategy across EMEA, APAC, and the Americas – from driving Lufthansa’s premium repositioning to launching robotic kitchens with Sodexo and redefining consumer journeys in hospitals, airports, and corporate environments.I’ve delivered measurable results such as:€1B+ annual tender volume€8M+ cost savings through operational transformation97% client retention in competitive B2B4C marketsIndustry recognition for digital-first, modular foodservice formatsMy approach combines analytical depth with creativity and empathy. I lead by aligning people, products, and platforms – to create sustainable impact. Fluent in English and German, I thrive in matrix organizations, where innovation meets execution.Now, I’m ready to help the next forward-thinking organization grow – especially in airline, hospitality, or consumer-facing industries where quality and experience make the difference.
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