Michael Poulin

About Michael Poulin

Accomplished Product Management and Product Marketing executive with 20+ years leading portfolio strategy, product lifecycles, and go-to-market execution in print, specialty media, and B2B manufacturing. I develop innovative strategies that align products and business objectives with customer needs, driving growth, market differentiation, and revenue performance.I thrive on building high-performing cross-functional teams, leveraging competitive differentiators, and translating customer insights into actionable strategy. As an Agile leader, I balance process and flexibility to deliver results in dynamic markets.Key Accomplishments:• Drove 173% sales growth through innovative marketing and GTM programs• Built a Strategic Partner Program generating $50M+ in new revenue• Launched multiple market-leading products, achieving #1 market share for seven consecutive years• Received the Canon President’s Special Award for operational excellenceExpertise: Product Marketing & Development | Portfolio & Lifecycle Management | Strategic Partnerships | GTM Strategy | New Business Development | Customer Engagement | Team Leadership | Budget & P&L Management | Brand Strategy | Global Market Execution

Experience

1. Sr Manager - Marketing and Partner Relations

   Fujifilm Print US

   Nov 2024 — Present

   Leading Product Management and Marketing initiatives across Fujifilm’s portfolio of production solutions, combining deep market insight with strategic execution. Subject matter expert supporting business development initiatives, go-to-market strategy, and partner relations. Delivering competitive analysis, market intelligence, and executive-level reporting to guide decision-making and drive growth.

Education

• DeVry University

  Leadership and Marketing Programs

• University of Phoenix

  Bachelor's degree, Business, Management, Marketing, and Related Support Services

• Porter and Chester Institute

  Trade Certificate, Electrical, Electronics Technology

Skills

• Print Management
• Inkjet
• Color Management
• Wide Format Printing
• Digital Printing
• Graphic Arts
• Account Management
• Product Launch
• Printers
• New Business Development
• Solution Selling
• Variable Data Printing
• B2b
• Team Leadership
• Direct Marketing
• Managed Print Services
• Direct Sales
• Offset Printing
• Product Marketing
• Direct Mail
• Ink
• Sales Process
• Product Development
• Print on Demand
• Business-to-Business (B2b)