Michael Pilzweger
Senior Manager @EY Studio+
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WORK HISTORY
Senior Manager @EY Studio+
Munich, DE
Part of EY Studio+(formerly EY etventure), the firm’s digital growth and innovation practice. Leading digital strategy projects in growth, product innovation, and marketing transformation, advising C-suites on new business models and early-stage execution.Built full business cases for a tier-1 automotive supplier, including market sizing, financial modeling, pricing, and SaaS business model design. Defined launch strategies, target segments, and go-to-markets for multiple products, with >100M USD potential impact.Re-engineered the commercial engine of a machine manufacturer, designing a data-driven sales and marketing journey that reduced customer acquisition cost by 30%.Developed the business case and financial model for a high-profile German government initiative, including market sizing, scenario planning, and pricing, supporting strategic decision-making under public and political scrutiny.Led the EY Studio+ Expansion Tribe, driving business development and securing new client opportunities in product and service innovation.Served as career counselor to consultants and managers, guiding professional development and supporting promotions into management roles.
EDUCATION
Texterschmiede / Hamburg School of Ideas
Qualified Copywriter, Academy for Language, Creativity and Marketing
SKILLS
ABOUT MICHAEL PILZWEGER
Senior Manager with 14+ years in consulting and corporate leadership. Driving digital growth, data monetization, and product innovation across energy, automotive, industrials, and media.Known for defining and validating new business models—setting strategy, building operating structures, and guiding early execution before scale.Designed a >500M USD venture portfolio for a MENA energy leader. Re-engineered the commercial engine of a machine manufacturer to cut CAC by 30%. Developed data products with >250M USD potential impact.Bridging strategy and execution. Making complex, early-stage concepts tangible and compelling. Turning vision into go-to-markets, execution roadmaps, and digital products that deliver measurable impact.In addition to my professional work, I am also a published author of the novel COKE (Hirschkäfer Verlag).
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