Michael Piermarini

About Michael Piermarini

Growth-focused executive with over a decade of experience leading franchise expansion, improving unit-level economics, and building brands that scale.Currently serving as Chief Operating Officer at BODYBAR Pilates, one of the fastest-growing boutique fitness franchises in the U.S. Since joining, the brand has expanded from 33 to 55+ open locations, with over 155 sold and 90+ in development.Responsible for all aspects of the brand’s operational and strategic execution—including new studio openings, national marketing, demographic modeling, unit and franchisor economics, and franchisee support.Focus remains consistent: scale thoughtfully, execute with discipline, and deliver measurable outcomes. This includes:• Driving same-store sales growth and unit-level profitability through pricing strategy, sales process optimization, and lead generation• Standardizing legal, operational, and compliance frameworks to enable scalable franchise growth• Building national partnerships for technology, customer experience, and business intelligence (CRM, BI tools, FitGrid, etc.)• Maintaining best-in-industry customer and instructor satisfaction scores while scaling aggressively• Leading cross-functional budgeting, EBITDA strategy, and long-term planningPreviously served as Chief Operating Officer of Maverick Fitness Holdings, a private equity-backed Orangetheory Fitness operator, leading a team of 400+ and overseeing full P&L management across multiple markets. Earlier in my career, served as Global Director of Fitness at Orangetheory Fitness HQ, supporting the brand’s expansion from 300 to over 1,100 studios worldwide.At every stage, the mission has remained the same: build scalable systems, empower people, and create brands that win—both in consumer experience and financial performance.

Experience

1. Chief Operating Officer

   BODYBAR Pilates

   Aug 2024 — Present

   As Chief Operating Officer of BODYBAR Pilates, I oversee strategic growth and operational excellence for one of the fastest-growing boutique Pilates franchises in the country. Recognized within the top 300 on the 2024 INC list, BODYBAR is redefining the industry through innovation, community engagement, and data-driven strategies. Leading an expanding, dynamic, and highly engaged team, the focus remains on driving franchise performance, empowering franchisees, and enhancing client experiences while advancing the mission to \'Raise the Bar.\' Through system optimization, relentless innovation, profitability enhancement, and fostering collaboration, BODYBAR continues to set new standards of excellence in boutique fitness.

Education

• Southern Methodist University

  Master of Science (M.S.)

  2010 — 2013

• St.Edward's University

  Bachelor of Arts (B.A.)

  2006 — 2010