Michael Philbin

About Michael Philbin

Experienced Pricing/Inventory professional with a demonstrated history of working in the advertising sales industry. Skilled in Analytical Skills, Sales, Management, Account Management, and Microsoft Excel. Strong business development professional with a BA focused in Business Administration from Sacred Heart University.

Experience

1. Vice President of Pricing and Planning

   New York Interconnect

   Apr 2018 — Present · New York, NY, US

   In concert with Sales, lead team to develop packages to meet client needs. Build an Enterprise model to deliver and optimize advanced media solutions for clients and AEs.• Work with Marketing and Client Solutions to communicate the value of these packages and processes internally and to clients. Demonstrate the value of impressions and create packages that meet the needs of our customers by expanding and extending their reach across all of our networks and day parts. • Prepare sales presentations for opportunities utilizing inventory to maximize revenues.• Develop and socialize dashboards to optimize the utilization and packaging of inventory and building of smarter schedules. Recommend supporting tools and strategies to automate analysis and packaging of inventory. Build the systems to automate and optimize the process.• Based on analytics, provide insights that drive higher performance in sales, profitability, and service to our clients. Identify pricing and revenue opportunities that improve the customer experience and increase the sellout rate of inventory. Project inventory fill and sellout rates required to achieve revenue goals.• Leverage sales performance data coupled with utilization metrics, research and industry trends to recommend optimization strategies to maximize performance and revenue on ad placements and positions. Handle forecasting and trend analysis as well as marketplace analysis to create benchmarks, establish inventory and pricing strategy across multiple sales channels and customer segments.

Education

• Nassau Community College

  Associates, Liberal Arts

  2001 — 2003

• Sacred Heart University

  BA, Business Administration

  2003 — 2005

Skills

• Contract Negotiation
• Xp
• Windows Xp
• Salesforce.com
• Eclipse Traffic System
• Windows 7
• Customer Service
• Novar Traffic System
• Online Advertising
• Organized with Strong Analytical Abilities
• Social Media Marketing
• Sales
• Microsoft Office 2007
• Advertising Sales
• Decentrix
• Management
• Knowledge of Linear Ad Sales
• Analysis
• Microsoft Excel
• Budgets
• Marketing Strategy
• Cognos
• Advertising
• Social Media
• Kowledge of Traffic Systems
• New Business Development
• Sales Management
• Account Management
• Kowledge of Media Math
• Digital Media