Michael Peronto
AVP Lead Management & Contact Center
- Role
- AVP Lead Management & Contact Center at Mr. Cooper
- Location
- Syracuse, NY, US
- LinkedIn followers
- 500 followers
About Michael Peronto
I am passionate about working for and innovating with small to medium size start-up…
Experience
AVP Lead Management & Contact Center
Apr 2025 — Present
Managed the CRM & Contact Center operations that oversaw a multi-million dollar marketing budget- Develop, implement, and continually refine lead management strategies that drive effective engagement, nurturing, and conversion- Own end-to-end lead flow, from vendor relationship management and acquisition to workflow configuration and final ROI assessment- Monitor key performance indicators (KPIs) and provide actionable insights to improve lead quality, velocity, and conversion rates- Develop regular reporting cadences to measure progress on key metrics such as lead conversion rates, contact efficiency, and ROI by provider, business unit, and user level- Identify gaps, troubleshoot issues, and recommend process improvements backed by data-driven insights- Contact Center & CRM Workflow audits to include organizational contact strategy & customer experience screenings- Lead the integration of third-party dialing services and other lead generation tools into existing workflows, creating automated, self-sufficient solutions that enhance reporting transparency and efficiency.
Education
University of California, Riverside
Bachelor of Business Administration (B.B.A.)
2009 — 2012
Orange Coast College
Associate's Degree
2005 — 2009
Skills
- Crm
- Saas
- Sales
- Management
- Customer Service
- Lead Generation
- Enterprise Software
- Salesforce.com
- Marketing
- Start-Ups
- Strategic Partnerships
- Account Management
- Integration
- Cloud Computing
- Sales Process
- Professional Services
- Strategy
- Leadership
- Solution Selling
- Marketing Strategy
- Business Development
- Demand Generation
- Software Industry
- Project Management
- Go-to-Market Strategy
- Sales Enablement
- Partner Management
- Velocify
- Encompass
- Mortgage Lending
- Fha
- Va Loans
- Salesforce.com Implementation
- Training
- Consulting
- Sales Management
- Sales Operations
- Analytics
- Team Leadership
- B2b
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