Michael Penner

WORK HISTORY

EDUCATION

ABOUT MICHAEL PENNER

Moving countries as a young lad I came to realize my family relied on the hard work of small businesses in our community. Those tradespeople — the plumbers, electricians, builders — weren’t just keeping the lights on, they were building stability and opportunity for families like mine.That experience gave me a deep respect for small business owners. They take the risks, they create the jobs, and they carry the weight of making it all work.Years later, I found myself working in the e-commerce space, seeing another kind of entrepreneur — the founders scaling online stores, juggling inventory, ad spend, and cash flow. Different industry, but the same struggles: revenue growing, but the money still feels like it’s slipping through your fingers.That’s why I do what I do now. As a CPA and advisor, I help trades and e-com business owners get control of their numbers so they can scale without the constant stress about cash. It’s not about making spreadsheets prettier — it’s about giving people the clarity and confidence to make decisions, grow their businesses, and provide for their families, just like those small businesses did for mine.If you’re a business owner who’s ever thought “I’m working harder than ever, but where’s the money?” — I get it. I’ve seen it. And I’m here to help you change it.