Michael Pelletier-Ozuna
Senior Marketing Automation Manager @Brandwatch
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WORK HISTORY
Senior Marketing Automation Manager @Brandwatch
Boston, MA, US
Led the integration of two Marketo instances, including alignment on lead scoring, lead lifecycle, dataprocesses, data alignment, and more•Manage the day-to-day operation, configuration, administration, and optimization of our Marketoinstance•Work with the global demand generation team to build programs and cross-channel campaigns thatcreate operational efficiencies at scale•Own the lead lifecycle which allows us to efficiently measure, monitor, and optimize the revenuefunnel.•Manage our lead scoring models including monitoring and evolving over time•Assist the regional marketing teams with the creation of landing pages, emails, forms, and nurturestreams•Monitor and maintain data quality within the marketing database, ensuring accuracy and ability tosegment, personalize, and deliver dynamic content•Perform monthly operational maintenance in Marketo, checking programs, lead scoring models,forms, etc.•Manage all third party integrations with Marketo such as Drift, Zoom Webinars, and data integrationsfrom our lead gen partners•Develop and implement A/B testing strategies to drive higher performance of content.•Work with cross functional teams to ensure Marketo and Salesforce performance is properlyrepresented in cross-platform marketing and business intelligence reporting•Own the marketing automation request ticketing system from intake form through to ticket closure
EDUCATION
Northeastern University
Bachelor of Science, International Business, French, Entrepreneurship
NEOMA Business School
Bachelor of Science, Management International/Marketing
Northeastern University
Master of Business Administration - MBA, Marketing
ABOUT MICHAEL PELLETIER-OZUNA
Hey there! I help B2B organizations turn their marketing technology into a revenue engine.With 10+ years of experience in marketing operations, I specialize in building the infrastructure that connects marketing to measurable business outcomes—integrating platforms, designing lead lifecycle frameworks, and ensuring seamless data flow between marketing, sales, and analytics teams.I currently work at Brandwatch as a Senior Marketing Automation Manager, but I\'ve previously helped companies like Onapsis, Seismic, and Shorelight optimize their marketing tech stacks and scale demand generation programs.Let\'s connect if you\'re interested in marketing operations, marketing automation, or the ever-evolving martech landscape.
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