Michael Pelland

About Michael Pelland

I’m an operator. Not a marketer. Not a consultant.I build revenue systems that work in production — not slides, not theories, not “best practices.”I build the tools I wish existed. VM is one of them.VM (Virtual Mike) runs your business through 7 revenue lenses in ~60 seconds. It tells you where you’re leaking, what’s working, and what I’d do next.No email. No form.It also writes 29 enriched properties into HubSpot automatically. Costs $0.006 to run.This site. This checkout. This outbound system. All built by me. Running right now.That’s not a case study. That’s proof of work.Over the last 20 years I’ve built systems that have taken brands from six figures to eight.That work usually looks like:→ Acquisition → conversion → fulfillment → retention → Wiring payments, APIs, and backends so revenue doesn’t break under load → Fixing attribution so you know what’s real — not what dashboards claimI don’t hand off strategy and disappear. I build it, wire it, and make sure it runs.If you want ideas, frameworks, or “growth hacks,” skip me.If you want to see what I see — before we ever talk — run your domain: michaelpelland.com/vm

Experience

1. CMO & Co-founder Architect of the Stack that Carbonates America

   Simpli Soda

   May 2023 — Present · Lake Mills, WI, US

   At Simpli Soda, I’m not just co-founder — I built the engine.We’re streamlining CO₂ exchanges for the beverage industry with a platform that automates the entire refill cycle. Real-time inventory logic, predictive usage alerts, embedded subscriptions — all built to drive one thing: retention.Most brands fight churn. We built an app that predicts it.From app architecture to ad strategy, I lead both product and performance. We’ve built Simpli Soda from napkin sketch to full-stack commerce — launching a scalable CO₂ exchange model that handles payments, shipping, and circular logistics at scale.Our marketing isn\'t cute. It\'s calculated. We\'ve run profitable acquisition across Meta, Google, and influencer channels while building backend flows that reduce support, increase refill rates, and automate reminders before customers even think to reorder.We\'re not here to play in carbonation. We\'re here to own the infrastructure behind it.

Education

• Southern Illinois University, Carbondale

  Industrial and Product Design

  1987 — 1992

Skills

• Ip
• Product Innovation
• Management
• Manufacturing
• Consumer Electronics
• Intellectual Property
• Product Development
• Cad
• Innovation
• R&D
• Product Management
• Patents
• Electronics
• Cross-Functional Team Leadership
• User Experience
• Marketing Strategy
• Solidworks
• Start-Ups
• Consumer Products
• Wireless
• Intellectual Property Creation
• Concept Development
• Strategic Planning
• Engineering
• Design for Manufacturing
• Product Design