Michael Patland
Marketing & Biz Dev Professional
- Role
- Marketing Manager at Slow Fox Dance Hall
- Location
- Napa, CA, US
- LinkedIn followers
- 500 followers
About Michael Patland
Proven executive and marketing professional with eight year career launching and growing…
Experience
Marketing Manager
Jan 2020 — Present · Napa, CA, US
Designed digital marketing strategy spanning owned, earned, and paid media to support a competitive brand image in company\'s local marketplace.• Start-to-finish website development, including SEO and majority self-generated content. Grew website traffic to 4,160 unique visitors in 2022, with 250 of those converting to new students. This represents the majority of leads sustaining the business.• Launched paid media campaign to drive customers through marketing funnel. Primarily focusing on Facebook, Instagram, TikTok, Google Ads, and Yelp.
Education
Sonoma State University
Wine Entrepreneurship Certificate
2019
Santa Clara University
Bachelor of Science - BS
2011 — 2015
The Harker School
High School Diploma
2007 — 2011
International Culinary Center
Intensive Sommelier Diploma
2015
Skills
- Wineries
- Wine
- Wine Tasting
- Wine Labels
- Food & Beverage
- Hospitality
- Sales
- Marketing
- Graphic Design
- Customer Service
- Event Management
- Marketing Strategy
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