Michael Paris

WORK HISTORY

EDUCATION

ABOUT MICHAEL PARIS

MOTORSPORTS SPONSORSHIP • BRAND MANAGEMENT • MARKETING STRATEGIST Delivering Award-Winning Merchandising, Sourcing, Social Media and Inventory Solutions Motorsports Marketing Manager with a proven track record of combining visionary thinking and breakthrough creativity to drive results. Consistently builds profitable, sustainable sponsorships and marketing programs across motorsports venues. Successfully leverages social media assets to maximize sponsorship dollars into results. Utilizes extensive industry network to gain strategic and operational advantages. Core Strengths • Expansive network of valuable motorsport industry contacts and partnerships built through years of hands-on management and experience: sanctioning bodies, track and team owners/managers, drivers, advertising agencies, news media and agents. • Built a “world class” promotional program, taking partnerships and sponsorships to their highest level, tapping into passions of customers and creating promotional programs beneficial to all stakeholders. • Successful record of leveraging social media assets (Facebook, Twitter, Periscope…) to maximize sponsorship dollars into results. • Ability to develop comprehensive motorsports campaigns; including, not limited to on track marketing, support collateral, staffing, collateral materials, social media, while delighting customers using perfect activation timing. • Proven ability to maximize brand exposure, inventory value, CPI and ROI while controlling costs. • High level of energy and high standards that delivers detailed and on time execution, satisfied customers and an energized team.