Michael Panteli

Senior Product Manager @Future

GB

Operating at Senior Product Manager level, my role is to maximise UX and revenue on our platform, which involves testing and research for our brand of world-famous websites. On-platform, I have driven revenue increases and user engagement via competitor discovery, usability testing, A/B testing and iterative product releases. As part of my role, I have spearheaded our post-click strategy. This has included:Increases in revenue in 5 months with Seller Network attribution (\'double dipping\')+Implementation of Affiliate Network auction system (best rate wins)Link-wrapping to ensure that users are routed to their most appropriate external Retail landing page~Additional revenue into the business by implementing a post click CPA to CPC rate switch based on low sales/high clicks.I have driven large-scale changes via off-platform opportunities. This includes:Increases in revenue (in 12 months) by building and improving our presence on Apple NewsMapping out and building value propositions and email/WhatsApp mailout infrastructure, leading to increases in active/engaged users in 12 months.Innovation:Using AI rapid prototyping and vibe-coding, I have drastically cut down the amount of time and resource it takes to get products from basic ideation through to testing and implementation.