Michael Palmer
Insight driven designer, brand builder and performance marketer with a proven track record for building teams, improving culture and growing businesses.
- Role
- Vice President Marketing at Schill Grounds Management
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Michael Palmer
Proven marketer and brand builder passionate about growing businesses. Palmer has a range of experience from navigating Fortune 500 organizations to getting nimble in growth stage startups to launching his own concepts. Each new role has allowed Palmer to draw on his design thinking and creative foundation to leverage consumer insights in successful business positioning and conversion marketing. Palmer has a proven track record for putting together effective and talented teams that perform at the highest level designing brands, creating content, managing communications and driving growth by establishing conversion goals.Creative Direction, Design and Brand Management: Orbit, Life Savers, Juicy Fruit, Aussie, Gillette, Old Spice Experiential Design, New Market Launch: Nada (Cincinnati, Indianapolis, Columbus, Nashville, Bethesda), Sotto, Boca, The Art of ShavingPerformance Marketing, eCommerce: Everything But The House (EBTH.com)B2B Lead Gen, Thought Leadership: StrongArm TechDesign, Brand Experience, UX: NerdyFounder: Oggo, Artfully Disheveled
Experience
Vice President Marketing
Nov 2024 — Present · Cincinnati, OH, US
Lead brand and portfolio strategy for one of the nation’s largest commercial landscaping companies, guiding a network of nine regional brands through their next phase of growth and capital transition. Responsible for demand generation, sales enablement, and the customer journey—driving organic growth, improving retention, and positioning the business for continued success with its next financial partner.Oversee marketing strategy and execution across the Collective’s portfolio:Elevations Landscaping – Chicago, ILTLC Landscaping & Gelderman Landscaping – Ontario, CanadaBAM Outdoor – Indianapolis, INSchill Grounds Management – Cleveland, Columbus, Cincinnati, & Dayton, OHEnviroscapes – Northeastern OHPinnacle Landscaping – Central OHStrauser Nature’s Helpers & Andrews Lawn & Landscaping – Eastern PAKey initiatives include:Building a unified brand architecture and positioning framework for all nine brandsDriving integrated lead generation programs to fuel regional and national sales pipelinesDeveloping sales enablement resources to empower teams and shorten sales cyclesEnhancing the customer experience to increase satisfaction, retention, and advocacyPartnering with M&A leadership to strengthen acquisition integration and brand migration strategyFocused on delivering measurable results across organic growth, market share expansion, and strategic readiness for the Collective’s next chapter.
Education
University of Cincinnati
Bachelor of Science, Graphic Design
1997 — 2002
Skills
- Graphic Design
- Branding & Identity
- Logo Design
- Concept Development
- Adobe Creative Suite
- Typography
- Art Direction
- Visual Communication
- Corporate Identity
- Creative Direction
- Illustrator
- Corporate Branding
- Packaging
- Brand Architecture
- Design Strategy
- Brand Development
- Creative Strategy
- Experience Design
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