Michael Obrien
Head of Creative Strategy @True Classic
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WORK HISTORY
Head of Creative Strategy @True Classic
EDUCATION
Dundalk Institute of Technology
Bachelor of Arts (B.A.), Cinematography and Film/Video Production
ABOUT MICHAEL OBRIEN
I am a paid media advertising expert with nearly a decade of experience leading performance-driven campaigns and building scalable creative teams. I’ve partnered with brands like True Classic, Hims, Doordash, and Velcro, driving measurable growth through multi-channel strategies, SOP development, and AI-powered workflows. With a background in film production, I blend storytelling and data-driven insights to create ads that inspire and convert. My work has directed $25M+ in ad spend, launched new product lines, and delivered record-breaking efficiency across Meta, TikTok, YouTube, and beyond.
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