Michael Nordman

Senior Manager of Community Affairs @Molson Coors Beverage Company

Chicago, IL, US

Led strategy for $1.5 million budget for LGBTQ, African American, Chicago, Veteran & Women’s partnerships•Expanded Tap Into Change LGBTQ program nationally resulting in sales increases across 12 markets in 2018•Created Miller Lite program on hate crimes awareness that earned over 22 million media impressions •Served as spokesperson and representative for Molson Coors in media and at community stakeholder events•Composed speeches, Pub Talk articles, and one pagers to support our brands and communications strategy•Managed company volunteer program, increasing United Way and water stewardship campaign participation•Improved brand reputation for Coors Light in LGBTQ community by working with marketing and sales teams•Oversaw disaster relief program and collaborated on COVID-19 relief response externally and internally•Collaborated with HR team and ERGs to promote diversity and inclusion employee initiatives