Michael Newell

About Michael Newell

I am a seasoned business executive with 15+ years of product development, strategic marketing, and customer engagement experience in the medical technology sector. Recognized for demonstrating a natural aptitude for driving product innovation by identifying and addressing market gaps, as well as for effectively conveying brand stories and delivering presentations at large-scale customer medical events, internal meetings, sales engagements, and more. As such, I have consistently exceeded performance goals and I am adept at advancing business objectives. Professional focal points include marketing program management, global product management, team leadership, storytelling, product commercialization, training coordination, presentations, customer engagement, consulting, engineering solutions, competitive and market intelligence, and product launch. Delivering superior administration on the latter areas of expertise requires utilization of effective communication skills, negotiation skills, as well as business acumen, strategic planning, project management, and resource management to support efficiency and maximum returns. Currently, I am the Marketing Program Director with Medtronic. Under my leadership, I launch integrated commercialization and product marketing strategies. I also strengthen program performance by directing and collaborating with cross-functional teams. In addition, I liaise with senior leadership and stakeholders to ensure the company’s product marketing support structure is driving the business forward with minimal expenditures.

Experience

1. Marketing Program Director, Pain Therapies

   Medtronic

   Feb 2022 — Present

   Serve as Marketing Program Director for the largest medical technology company dedicated to the design and development of products and solutions to treat chronic patient conditions globally.• Chart the successful development and deployment of integrated commercialization plans to drive the impact of high-priority product launches.• Provide indirect oversight to 50+ employees spanning cross-functional teams in order to support and advance business goals, strategies, and deadlines related to product launches. • Spearhead the creation of innovative product marketing strategies, including optimizing positioning and messaging, developing promotional materials, and managing pricing, training plans, and distributions.• Align objectives and bridge communications with senior leadership and internal teams, including sales, to drive continuous improvement across program performance.• Ensure optimal support for product launch and organization needs by owning KOL engagement strategy.• Evaluate team member performance to identify strengths and opportunities for additional coaching.

Education

• University of Scranton

  Master of Business Administration - MBA, Business Administration and Management, General

  2017

• North Dakota State University

  Bachelor's Degree, Electrical Engineering

  2002 — 2006

• The Wharton School

  Executive Education Certificate, Strategic Marketing Essentials

  2014 — 2014

Skills

• Design Control
• Spinal Cord Stimulation
• Deep Brain Stimulation
• Iso 13485
• Fda
• Cross-Functional Team Leadership
• Biomedical Engineering
• Neurostimulation
• V&V
• Design of Experiments
• R&D
• Medical Devices
• Product Development
• Systems Engineering