Michael Nanula

About Michael Nanula

I’m a brand builder, strategist, and storyteller who thrives at the intersection of creativity, commerce, and culture. Over the past decade, I’ve led transformations that fuse data-driven insight with emotional connection — most notably as CEO of Three Chord Bourbon, where I’ve helped redefine what a modern American whiskey brand can be.At Three Chord, I stewarded the company from a passionate startup into a nationally recognized lifestyle brand distributed across 43 U.S. markets — bridging the worlds of music and whiskey through immersive storytelling, distinctive packaging, and experiential retail. What began as a boutique bourbon inspired by founder and Rock & Roll Hall of Famer Neil Giraldo evolved under my leadership into a multi-dimensional creative platform — pairing premium whiskey expressions with curated soundtracks, artist collaborations, and digital “Press Play” experiences that unite fans, consumers, and partners through a shared rhythm of craftsmanship and authenticity.As Director of Marketing, then Chief Commercial Officer, and ultimately CEO, I built and executed our brand architecture, packaging evolution, and go-to-market strategy — integrating consumer analytics, pricing discipline, and omni-channel storytelling to drive national growth. Today, I continue to balance innovation with commercial execution, expanding e-commerce reach and optimizing retail velocity through our signature 10-case display program.In parallel, I’ve recently stepped into a Business Development Management role at CrossCountry Mortgage, where I apply the same principles of brand building, relationship strategy, and growth architecture to financial services. My focus is on developing high-impact partnerships, expanding market presence, and helping professionals build durable, trust-based businesses — leveraging modern marketing, community engagement, and long-term value creation.Beyond spirits and mortgage lending, I bring over 15 years of experience across marketing, financial services, and operations, including founding and leading NICL Insurance Services. That experience sharpened my understanding of client relationships, analytics, regulatory environments, and sustainable growth.I believe great brands — and great businesses — don’t just sell products or services. My mission is to keep building platforms that blend artistry and strategy, story and substance, numbers and nuance — whether that’s in whiskey, financial services, or any industry where experience and human connection drive growth.

Experience

1. Strategic Advisor

   Three Chord Bourbon, Inc

   Jan 2025 — Present