Michael Naifeh

About Michael Naifeh

Account Executive with excellent client relationship-building ability with a focus on…

Experience

1. Account Executive

   Brandsavvy, Inc

   Oct 2016 — Present

   BrandSavvy is a strategic brand consulting and design firm that helps Fortune and start-up for-profit and non-profit clients build brand equity. • Works with company executives to identify new business opportunities • Discovers and nurtures sales leads through phone calls, direct mail, email campaigns, digital advertising and social media • Delivers exceptional account service to strengthen client relationships through open communication lines, such as phone calls, face-to-face meetings, weekly project updates and emails. • Negotiates media buys and contracts to maximize reach and effectiveness of clients’ budgets • Creates and executes marketing plans by working closely with client contacts, media representatives and other vendors to place advertising, including radio, digital, print, outdoor and event sponsorship; manages invoices and reconciles discrepancies in a timely fashion • Works closely with designers to create consistent and compelling marketing materials, including digital and print ads, brochures, flyers, webpages, banners, signs, etc. • Creates, executes, analyzes and prepares reports on media strategy and advertising initiatives using social platforms such as Facebook, LinkedIn, and Twitter • Researches industry trends and makes recommendations to company executives and clients if adjustments to strategy are necessary