Michael McPherson

About Michael McPherson

I help technology companies and growth-minded brands transform complex challenges into seamless, human-centered digital experiences. With 20+ years of expertise in UX Strategy, Product Design, and Customer Experience Leadership, I bridge design thinking with business strategy to drive measurable growth. Today, as founder of a video-first creative agency, I apply that same discipline to help companies scale through brand storytelling, digital transformation, and customer engagement. My strength lies in uniting creativity with execution to deliver experiences that accelerate growth and differentiate in competitive markets.I’m a UX design leader, creative strategist, and entrepreneur with over two decades of experience helping global brands and fast-growing companies build products and stories that connect. My career spans leading UX at Google Play, driving digital transformation at The Home Depot and State Farm, and founding BGG Agency, where we create video-first campaigns that resonate with audiences and deliver measurable growth.What I do best is solve complex challenges at the intersection of design, technology, and business strategy. I’ve led cross-functional teams of 50+ through large-scale transformations, built award-winning apps, and developed UX systems that improve speed, consistency, and customer experience across millions of users. At Google Play, my team streamlined mobile onboarding, launched government app badging adopted in 80%+ of markets, and introduced services that reduced crashes and improved device performance.As an agency founder, I’ve partnered with Fortune 500 companies and national brands, The Home Depot, Delta, Hiscox, Synchrony, AmEx to craft storytelling-driven campaigns that build trust, elevate brand identity, and drive engagement.I bring a blend of executive-level vision and hands-on creative direction, thriving in environments where innovation and collaboration are key. My value lies in turning ideas into scalable impact: aligning teams, translating insights into strategy, and delivering experiences that improve lives while moving businesses forward.Always learning, always building, I stay on the pulse of emerging tech, design trends, and cultural shifts to ensure the brands I work with are not just relevant, but leading.

Experience

1. Founder & Director

   Bgg Agency

   Apr 2013 — Present · Atlanta, GA, US

   Scaled BGG from concept to a six-figure creative agency, securing $500K+ in new revenue post-Google and currently pursuing $400K+ in active deals.Directed campaigns for Fortune 500 and national brands (Hiscox, Delta, Home Depot, Synchrony, Lummus Supply), producing storytelling-first video strategies that increased brand engagement across digital platforms.Led a full business relaunch/rebrand, positioning BGG as a premier cultural storytelling partner in Atlanta’s competitive market.Built and managed end-to-end operations: pitch strategy, client acquisition, creative direction, and infrastructure development.

Education

• Clark Atlanta University

  BA, Art/Fashion Design, Merchandising

  1992 — 1995

Skills

• Adobe Creative Suite
• Strategic Leadership
• Strategy
• E-Commerce
• Social Media Marketing
• Marketing
• Art Direction
• User Interface Design
• Advertising
• Art
• User Experience
• Content Strategy
• Marketing Strategy
• Interactive Advertising
• Information Architecture
• Graphics
• Interactive Marketing
• Graphic Design
• Video Production
• Creative Direction
• Direct Marketing
• Brand Development
• Dreamweaver
• Illustrator
• Adobe Illustrator
• Video Direction
• Digital Marketing