Michael McCracken
Social Recruiter @OSCO Construction Group
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WORK HISTORY
Social Recruiter @OSCO Construction Group
Saint John, NB, CA
In a unique role bridging recruitment and social strategy, I lead talent sourcing through digital channels while shaping OSCO’s employer brand across multiple divisions. I partner with HR, marketing, and operational teams to align recruitment goals with engaging social content.Key Contributions- Develop and execute social recruitment strategies to attract top talent across Atlantic Canada and Ontario- Serve as power user and administrator for LinkedIn Recruiter, Indeed Company Page, and OSCO’s social platforms- Manage and create content for OSCO’s corporate social media pages and collaborate with divisional teams to highlight major projects and initiatives across steel, rebar, ready-mix, precast, and construction sectors- Build and maintain talent pipelines through proactive outreach and relationship management- Represent OSCO at career fairs, industry events, and post-secondary recruitment initiatives- Deliver training on social media best practices for employees and managers- Prepare quarterly and annual recruitment reports to inform strategic planning and workforce forecasting.
EDUCATION
Mount Allison University
Bachelor of Commerce - BCom, Business/Commerce, General
ABOUT MICHAEL MCCRACKEN
Passionate about connecting people and opportunities through innovative recruitment strategies. In my role as Social Recruiter at OSCO Construction Group, I combine talent acquisition expertise with employer branding to attract top candidates across diverse sectors.I manage and create content for OSCO’s social platforms, collaborate with teams across steel, concrete, and construction divisions, and leverage tools like LinkedIn Recruiter and Indeed to build strong talent pipelines. From career fairs to digital campaigns, I focus on delivering a candidate experience that reflects our culture and values.Core strengths- Social Recruiting & Employer Branding- Talent Pipeline Development- Digital Marketing & Content Strategy- Workforce Planning & Reporting- Relationship Building Across Teams
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