Michael McCann
Head of Conversion & Personalisation @Somebody Digital
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WORK HISTORY
Head of Conversion & Personalisation @Somebody Digital
I lead a team of optimisation and product conslutants, analysts, designers and developers who help deliver best in class experimentaiton programs for our clients. We work across a range of B2C and B2BKey responsibilities are- Set projects direction by gathering requirements, conducting in-depth analysis, and defining strategy and roadmaps to drive successful outcomes- Manage direct reports and provide mentorship to wider growth marketing teams, fostering growth and development across the team
EDUCATION
University of Reading
Bachelor of Arts (BA), Economics
SKILLS
ABOUT MICHAEL MCCANN
An accomplished digital professional with over 7 years’ experience of analysing and optimising websites ranging from multi-million-pound ecommerce sites to some of UK’s largest charities with a track record of using data to create meaningful business cases that provide solutions to increase performance.
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