Michael Martin

About Michael Martin

Dynamic integrated marketing professional with extensive hands-on work leading international sales missions, designing and implementing global marketing campaigns, and promoting industry trade shows and events. Skilled public speaker and partnership manager, with experience working across four continents and 17 countries. Experienced in collecting and analyzing industry data and emerging trends. Knowledgeable of best practices in digital and print marketing and events management.

Experience

1. Director, International Buyer Engagement

   U.S. Travel Association

   Nov 2024 — Present · Washington, DC, US

   Directs global marketing efforts in support of the annual international inbound travel trade show (IPW), bringing together 70+ countries and hundreds of U.S. travel exhibitors. Organizes and leads global sales missions, including researching developing markets and emerging trends. Cultivates strong local partners, government, and industry contacts. Collaborates with staff from more than 30 U.S. embassies to plan and implement local engagement strategies, overcome obstacles during international sales missions, and communicate effectively with partner nations. Produces digital, print, and video marketing materials, including drafting content and selecting visuals. Serves as an agency spokesperson at international trade show events, including Brand USA Week, WTM, and ITB. Oversees international vendor relationships in seven countries. • Helped drive $5.5 billion in future travel to the U.S, leading 60+ committees across four continents and working with international tourism and trade agency partners to increase participation at $15M annual event, generating 500%+ in key markets. • Planned and implemented 12 international sales missions to ten countries, including China, South Korea, Mexico, Brazil and Argentina, overseeing travel logistics, presentations, event planning, and partnership outreach.• Led the first U.S. Travel Association sales mission to India, delivering a successful four-year marketing, outreach, and local partner engagement program.• Presented recommendations on developing markets within Asia and South America representing the greatest growth potential for U.S. tourism, leading to the association’s immediate pivot in resources directed at and outreach to the area.• Consistently exceeded annual revenues and trade show attendance goals with targeted marketing and outreach campaigns, sales missions, and engaging marketing collateral.

Education

• Widener University

  Liberal Arts and Sciences, General Studies and Humanities