Michael Malenitza
- Role
- Director - Business Development of Crm & Analytics at Live Nation Entertainment
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Michael Malenitza
Entertainment Professional and consultant with 10+ years working in Business Development…
Experience
Director - Business Development of Crm & Analytics
Jul 2013 — Present
Profile audience segments (demographic, behavioral, affinity, consumption, financial) to develop attraction specific predictive models meant to identify new fans and drive acquisition for clients in the live entertainment space. • Analyze current plan-holders to model behavior of new members in order to predict retention. Then had accounts scored to prioritize those that were at risk and customize the outreach strategy based on the probability of renewal. • Create Brand Affinity Profiles by identifying purchase trends through matched cookies to identify segments of fans with affinity for specific brands and products in order to justify sponsorship deals and partnerships. • Present and interpret data to clients with the goal of identifying actionable insights that can be applied to pricing, timing, routing, and content decisions. Presentation of data is done through dynamic dashboard tools and static reports.
Education
UCLA Anderson School of Management
MBA, Entertainment and Media
2011 — 2013
Chapman University
BFA, Film Production
2003 — 2007
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