Michael Long
Director of Key Projects @Sportspro
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WORK HISTORY
Director of Key Projects @Sportspro
With over a decade of experience in content creation, publishing, new product ideation, digital platform development and project management, I’m responsible for SportsPro’s key projects and products, including its community-focused subscription service SportsPro+.Since 2011, I’ve played an integral role in developing SportsPro into a highly respected publisher and B2B marketing platform at the heart of international sport, working closely with the CEO and the company’s sales, marketing, operations, and event production departments.I’ve also advised a diverse range of external clients and stakeholders on their marketing and communication strategies, developing insightful and engaging content-led campaigns and projects that have successfully positioned executives and organisations as thought leaders within the sports industry.Today, as a member of SportsPro\'s senior leadership team, I jointly oversee an in-house content department alongside the heads of editorial and multimedia. Together, we produce original content for a global B2B sports audience across multiple platforms, including key initiatives such as the world\'s 50 Most Marketable Athletes, the Laureus Sport for Good Index and Impact X.
EDUCATION
University of Plymouth
Bachelor's Degree, English
SKILLS
ABOUT MICHAEL LONG
A skilled creator and strategist with 10+ years of experience developing authoritative content and managing teams at a leading media and events business at the centre of the international sports industry.
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