Michael Lewis
Managing Editor @National Notary Association
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WORK HISTORY
Managing Editor @National Notary Association
Los Angeles, CA, US
Responsibilities- Oversee the Association\'s online member publications- Develop and execute long- and short-term content marketing strategies to bring traffic to the website and support Association revenue growth goals- Devise and supervise the creation of text, visual and video content to maximize organic traffic- Curate, review, revise and redistribute existing content to maximize SEO and audience experience- Implement content plans to maximize the impact of multi-channel, distribution strategiesAchievements- Built an online blog that consistently accounts for one third of organic search traffic to website and more than 70% of traffic generated by email campaigns- Transformed the blog into significant profit center- Nearly quadrupled organic search sessions via the blog in 5 years- Increased revenue generated via the blog more than 325% in 5 years- Increased number of new users to blog by more than 300% in 5 years- Oversaw transition of print magazine to digital format
EDUCATION
University of Southern California
Master's Degree
William & Mary
Bachelor of Arts (BA), History
SKILLS
ABOUT MICHAEL LEWIS
Managing Editor, National Notary Association
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