Michael Letson

Business Analyst - Uk Europe @Air-Serv

Lead the creation and maintenance of monthly Board-level documentation and reports for the C-Suite, covering KPIs including sales, revenue, profitability, and strategic initiatives — reduced reporting cycle from 2 weeks to 3 days while expanding coverage to 5 additional countries. Ensure data accuracy, timeliness, and strategic relevance through close collaboration with senior management; implemented automated pipelines using Power BI, SQL Server, Azure, and Power Automate. Analyse and visualise internal and external data to identify trends and insights; deliver interactive dashboards, analytical reports, and process maps in Power BI. Lead cross-functional projects aimed at improving efficiencies and unlocking new business opportunities, contributing to £millions of pounds in renewals, operations, and net new revenue. Support the C-Suite and Sales & Marketing Director on high-impact initiatives including commercial analysis, competitor research, and strategic project coordination. Drive cross-departmental collaboration to standardise data practices, establish a centralised reporting hub, and implement end-to-end process mapping. Facilitate Agile project delivery by defining Use Cases, User Stories, and Acceptance Criteria in partnership with stakeholders and developers to support strategic planning and effective resource allocation.Tools & Tech Stack: Power BI, SQL Server, Azure, Power Automate, Advanced Excel, MS Great Plains, Nayax, Visio, MS Forms, Bespoke internal systems