Michael Leneveu

About Michael Leneveu

I aspire to help companies build and develop their brand strategies, unlocking step change growth through thoughtful actions and continuous learning in order to reach their goals and strategic objectives. I received my MBA from the University of Wisconsin - Madison specializing in Brand and Product Management, graduating in May 2020. I believe in the power of high functioning teams and look to bring a positive, go-getter attitude to any situation I am in.

Experience

1. Brand Director - Na Vicks Sinus and Sore Throat Pillars

   Procter & Gamble

   May 2024 — Present · Cincinnati, OH, US

   Achieved record sales growth (+15%) and record high share positions for the US Sinex and VapoCOOL Brands in FY 24/25, totaling over $200MM in retail sales. Accelerated Sinex share position from #6 brand in segment to #3.• Directed product development and launch strategy for Sinus Segment\'s #1 Adult and Pediatric new items in FY 24/25• Delivered the largest innovation bundle in Vicks Sore Throat history, expanded into new sub-brands (Vicks VapoDrops)• Created and secured Sector CEO approval for a 5-year innovation plan targeting +10% CAGR across three product pillars• Managed two media campaigns worth $45MM+, optimizing channel mix and creative assets op\\][to improve ROAS• Secured incremental distribution for product launches through effective sales presentations to customer leadership teams• Designed and executed omni-channel strategy, driving +35% 2-year CAGR for DCOMM on Sinex and VapoCOOL.• Redesigned Sinex medicated portfolio architecture, projecting a 5% sales increase• Developed proprietary Sinex AI assistant to rapidly iterate consumer testing, claims creation and innovation development• Coached and developed a team of two Senior Brand Manager direct reports while influencing cross-functional team of 20+

Education

• The Ohio State University

  Bachelor of Business Administration (B.B.A.), Business, Marketing

  2011 — 2015

• Wisconsin School of Business

  Master of Business Administration - MBA, Brand and Product Management

  2018 — 2020

• Sycamore High School

  High School Diploma, College Prep/Marketing

  2006 — 2011

Skills

• Retail
• Social Media Marketing
• Microsoft Excel
• Promotions
• Microsoft Office
• Sales
• Customer Experience
• Front Office
• Management
• Customer Service
• Sports
• Customer Satisfaction
• Communication
• Social Media
• Sports Marketing
• Retail Sales
• Time Management
• Ticket Sales
• Leadership
• Teamwork
• Merchandise
• Public Speaking
• Marketing
• Microsoft Word
• Team Leadership