Michael Leighter
Brand Partnerships - Entertainment @TikTok
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WORK HISTORY
Brand Partnerships - Entertainment @TikTok
London, GB
Senior client partner leading across key entertainment brand partnerships. Developing and maintaining global ents clients as they build out TikTok first strategies and activate full funnel campaigns. Including a focus on key tentpole feature releases and always on streaming strategies.
EDUCATION
Nottingham Trent University
2:1, Broadcast Journalism
SKILLS
ABOUT MICHAEL LEIGHTER
Extremely passionate and driven digital advertising and sales professional. I have experience working across digital display, video and social - creating bespoke content campaigns, multi market partnerships and leveraging data propositions both direct and through programmatic means to discover innovative solutions for clients. I have worked for both established companies and new start ups over 10+ years in media with strong experience of management and mentorship.
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