Michael Lawrence

About Michael Lawrence

Strategic communications leader with 24+ years of experience driving impactful public…

Experience

1. Senior Regional Communications Lead (Central Fl)

   Florida Blue

   Aug 2022 — Present · Lake Mary, FL, US

   Lead all communications activities for the Central Florida region of the state’s Blue Cross Blue Shield plan. Includes a nine-county territory of: Brevard, Flagler, Lake, Orange, Osceola, Polk, Seminole, Sumter, and Volusia.• Oversees the enterprise’s hyper-local communications strategy alongside Local Market Integration (LMI) team.• Works closely with the market president and other senior executives to provide communications counsel, strategy and tactics. • Handles all proactive and crisis media relations in the region and conduct media training. • Assists with the writing of press releases, media alerts, news articles, e-newsletters, and communications planning.• Collaborates with departments throughout the company to promote their work externally, including corporate social responsibility, social media and marketing initiatives.• Serves as a member of the Enterprise Communications Team supporting our ongoing programs and initiatives.• Serves as the Enterprise Communications Deputy, assisting with weekly reports, meeting coordination, and special projects for the Chief Communications Officer for GuideWell and Florida Blue.• Serves as a member of the employee Engagement Team for the Enterprise Communications Department.

Education

• University of Central Florida

  Bachelor of Arts (B.A.)

  1995 — 1999

• University of Central Florida

  Master of Arts (M.A.)

  1999 — 2001

Skills

• Accreditation in Public Relations (Apr)
• Communications Management
• Strategic Public Relations Planning
• Marketing Communications Planning
• Supervisory Management
• Mass Communication
• Public Relations
• Special Events Coordination
• Digital Media
• Multimedia
• Interactive Communications
• Social Media Communications
• Community Outreach
• Neighborhood Relations
• Drafting Press Releases
• Media Relations
• Government Experience
• Non-Profits
• Achieving Measurable Results
• Budgets
• Microsoft Office Xp
• Adobe Creative Suite
• Social Media
• Nonprofits
• Advertising
• Event Management
• Marketing
• Marketing Communications
• Creative Direction